Capability

Martyn Drake smiling with his book "The Commercial Charity" displayed beside him, featuring the subtitle "How business thinking can help non-profits grow impact and income" on a blue cover.

Commercial understanding

I find it bizarre that a lot of people, including plenty who work in the sector, still see the idea of charities “becoming more commercial” as somehow distasteful or immoral. I can only think it speaks to both an extraordinarily naive view of charity, and an equally poor level of commercial understanding. Because, to paraphrase

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Outsider perspective - an image of part of the London Underground map

Opening up to ideas

The power of the outsider perspective… I received a piece of feedback from a non-profit client years ago that remains burned into my memory, even to this day. Or at least, a version of it is. The client had thanked me, going on to remark that, because I’d not spent years “getting steeped” in their

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