Where innovative ideas really come from
Inspiration can come from anywhere... anywhere that is, except the niche you're working in right now. Here's how some of history's most iconic innovators got their inspiration. How will you get yours?
Running time: 3 minutes
Key points:
There are many business lessons from the story of James Dyson, from the rapid prototyping, itearive design approach, to how incumbents in an industry will reject innovative ideas that threaten their business models, ultimately to their own severe cost. But the Dyson story has something else to teach us, about how innovation starts, and where breakthrough ideas actually come from. The story of how Dyson got his original idea, along with those of other iconic innovators, like Harry Beck and Steve Jobs to name but two, all have one thing in common: their insirations came from outside of their own fields, industries and disciplines.
Which raises the question, how are you maximising your exposure to new thinking, ideas and inspirations from outside your industry, outside your peer group, indeed, outside of your office? Where will your business's next breakthrough idea come from?