Positioning To Win.

Why should customers choose you rather than someone else? We help you become their first choice, every time.

Positioning is one of the most important decisions any business can take: defining how it will stand out from the crowd, beat the competition and win the customer's loyalty. Businesses succeed by being either the cheapest or the best, but when is "cheapest" a false economy, what defines "best" in the mind of the customer, and why should they choose you rather than doing it themselves or going without?

Putting pin-sharp clarity around your positioning is about answering those questions. It's about working out what makes you tick, what makes your organisation special, what the greatest value is that you can provide. It's about imagining what you could do that would dazzle your customers and put you head and shoulders above the field, or perhaps in a field of your own. And it's about exploring what it would take to make that happen.

Are you ready to move from being an option, to being the only option?

What we do:

  • Help you break down your current proposition and that of your competitors
  • Help identify core strengths and untapped opportunities to extend what you do
  • Deploy a variety of scenarios and creative tools to help you develop innovative ideas
  • Challenge you and your team to think beyond current markets and prevailing business models
  • Provoke more radical thinking that could disrupt or permanently shift the market in your favour
  • Introduce frameworks to help define what your future positioning could and should be
  • Help you develop clear plans to engage with your people and your customers, to validate, refine and implement that positioning, to anticipate and take advantage of the competitor response, and to open clear blue water between you and them

What clients have said:

"Martyn, great job. The style, content, story telling and positioning will be a great benchmark for the future. The hours of thinking and challenge have really paid off."
Sarah Scammell, Finance Director, Weight Watchers UK

"Yesterday's session really helped us to see a picture of the future. You certainly made a few important things much clearer."
Peter Dinan Managing Director, Advance Group

"After half a day with Martyn on product & brand strategy, I have never felt more confident... Thoroughly worthwhile, has given me complete focus and clarity"
Stu Jolley Founder, Wingman Products Ltd

"Thanks Martyn for helping us to be ambitious and aim to change the world for autistic people"
Carol Povey, Director of the Centre for Autism, National Autistic Society

 

 

Testimonials.

"While we worked with Martyn the business achieved its best ever year in turnover and profit. It was fun, the group is better because of it, and we've allowed the part that makes each of us special and individually successful to come out more. We sat down halfway through the process and both of us went 'This is the best money we've ever spent'."

Chris Yu and Laurent Delafon Co-Founders, United Perfumes

Building a strategy with Martyn was really enjoyable and thought-provoking, we became much more adaptive, and our time to achieve change is now a fraction of what we had previously. Very happy with the outcomes. The whole thing has been a great experience.

Julian and Jon Shine MD and Ops Director, Shine Catering Systems

"We've not only gained a strategy, but a whole organisation talking about it and bringing it to life, and I've learned a great deal from Martyn through this process"

Owen Sharp CEO, The Dogs Trust

"For any business that's looking to step-change from where they are now, whether it be a change of strategy, business model or getting on a higher growth curve, Martyn will provide that level of thinking"

Andrew Knight Managing Director, Weight Watchers UK

"Martyn was able to break down the business, identify the key areas of concern, and put together a really good plan on the big issues... he gave us pure clarity. Martyn coached every one of our management team and everyone evolved from it to become better people and better managers."

John Whitehouse Co-founder, First Choice Group

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To find out how we can help you and your business, just click here.

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