Strategic Negotiation Masterclass

Negotiation MasteryIn February 2012 Martyn hosted a teleconference for an audience of senior negotiators across the retail and manufacturing industries. The audio recording of that conference is now available here. Over the 45 minutes of the teleconference, you will hear:

  • How strategic negotiation differs from tactical, or “normal” negotiation
  • The purpose and benefits of creating a strategy for your key relationships
  • How and when to develop and deploy a negotiation strategy
  • A different way to see the roles you play in each others’ businesses
  • How to re-define tactical negotiations as stepping-stones to a much bigger prize

By the end of the recording you will be ready to create and use strategies to build a bigger and more profitable business