The Power of Partnership
Whilst most of my work is in large corporate environments, I also have several small business and charity clients. The expertise I’ve built from my time in big business is clearly valuable for them, but the learning is by no means all one-way. In fact, there are a number of things they do brilliantly, from which big businesses can learn a great deal.
One thing they do really well is “partnership”. Some of the charities I’ve worked with, especially those in social care, are really good at this. It isn’t without its challenges, but their ability to collaborate with direct competitors where they have a common purpose, is pretty impressive.
But to get a real sense of what’s possible through partnerships, you need to look to small businesses.
Take PES, one of my clients based on the Advanced Manufacturing Park in Sheffield. They are, quite literally, surrounded by other high tech engineering companies, ranging from one-man-bands to Boeing. And almost all of their projects involve collaborative partnerships with a constantly shifting network of other businesses, including competitors.
It’s an approach that allows them, even as a small business, to take on projects way bigger than they otherwise could, and more importantly, to find ingenious solutions to incredibly complex problems – problems their much larger clients can’t hope to solve on their own. The key to navigating such a complicated environment, is to be able to very clearly and convincingly answer these four questions:
- What needs to be done?
- What can others do for us?
- What can we do better than anyone we know?
- What can only we do?
The clearer each business can be about its unique capabilities, and the more focused it is on developing and talking about them, the easier it is to make giant leaps through partnership with other complementary organisations.
And the more likely it is to attract people wanting to partner.
So how convincingly can you answer those four questions?
|How to deliver new business ideasRead more...|
|Innovating at scaleRead more...|
|What will you learn todayRead more...|
|The tribal thinking trapRead more...|
|The rarest commodityRead more...|
|Get inside your customer's mindRead more...|
|The secret to rapid growthRead more...|
|Quick fire innovationRead more...|
|Effortless InnovationRead more...|
|The high price of getting it rightRead more...|
|The low-cost way to dramatic growthRead more...|
|The Power of PartnershipRead more...|
|The genuinely ambitious strategyRead more...|
|How to be more innovativeRead more...|
|Creating an entrepreneurial cultureRead more...|
|Getting big growth in a small businessRead more...|
|How to grow your businessRead more...|
|A stream of great growth ideasRead more...|
|Opportunities that ruin your businessRead more...|
|Get focused on a Few Big ThingsRead more...|
|From Big Idea to business successRead more...|
|3 steps to fast, efficient innovationRead more...|
|Four ways to prepare for an industry sea-changeRead more...|
|Four ways to create success from failureRead more...|
|Six Secrets of Rapid LearningRead more...|
|Preparing for a launch? First, answer me one question...Read more...|